Head of Marketing & Communications

The Head of Marketing and Communications (MarComms) is a critical leadership role responsible for growing New Wine’s network, engaging target audiences, and reaching ambitious attendance and fundraising targets. Reporting to the Director of Operations, the Head of MarComms will lead the MarComms team to drive awareness and engagement for New Wine’s events, network activities, and ministry initiatives. This position will develop and oversee integrated marketing, fundraising, and communications strategies that strengthen New Wine’s mission and expand its reach. 

Background 

New Wine’s vision is “local churches changing nations”. In order to fulfil this, we have established three strategic priorities:   

• Equipping Leaders: Through its Leadership Network, New Wine is committed to empowering leaders to minister confidently in the power of the Holy Spirit, equipping them with the skills and support needed to bring the Kingdom of God into their communities. By investing in leaders, New Wine seeks to inspire transformative, Spirit-led leadership across its network of churches. 
• Empowering Younger Generations: Recognising the urgent need to reach children, youth, and young adults, New Wine is dedicated to investing deeply in ministries that engage these age groups. By supporting and equipping leaders for effective ministry with younger generations, New Wine addresses the wider church’s concern over declining church engagement, building a foundation for a thriving future. 
• Multiplying Churches: New Wine envisions every church in its family, planting and nurturing a new congregation, driving growth and expanding the church’s impact. This commitment to multiplication aims to see the gospel reach new communities, fostering vibrant, missional church plants that engage people where they are. 

Areas of Responsibility: 

Event Marketing and Sales 

• Develop and execute strategic marketing campaigns to achieve attendance and revenue goals for major New Wine events: 
• New Wine Festival – reaching circa 15,000 attendees annually. 
• New Wine Leadership Conference – attracting approximately 2,000 church leaders. 
• Additional events – including smaller, targeted gatherings and regional events. 
• Lead the team in delivering multi-channel marketing initiatives (e.g., digital advertising, social media, email campaigns, partnerships) that maximise audience reach, engagement, and event registrations. 
• Collaborate closely with the Events teams to align promotional activities with event goals, timelines, and budgets, ensuring a cohesive approach to brand and messaging. 

Network Growth and Strategic Priorities 

• Design and implement campaigns to grow New Wine’s Network, actively promoting our strategic priorities: 
• Multiplying Churches: Showcase New Wine’s commitment to church planting and congregation growth, encouraging participation in this mission. 
• Equipping Leaders: Amplify the visibility of the Leadership Network, positioning New Wine as a leader in Spirit-filled training and development for church leaders. 
• Engaging Younger Generations: Promote youth-focused initiatives like Luminosity, inspiring participation and support for ministries targeting children, teens, and young adults. 
• Drive initiatives that support network expansion and retention, fostering a vibrant and active New Wine community across the UK. 

Fundraising and Donor Engagement 

• Develop fundraising campaigns that align with New Wine’s goals, meeting or exceeding annual revenue targets. 
• Collaborate with the Head of Fundraising and Partnerships to create messaging that resonates with donors, highlighting the impact of their support on New Wine’s mission and vision. 

Brand and Communications Strategy 

• Lead the development and implementation of a cohesive brand and communications strategy for New Wine, ensuring consistent and compelling messaging across all platforms. 
• Oversee the creation and distribution of content for New Wine’s website, social media, email newsletters, and other channels, driving engagement and sharing impactful stories from the New Wine community. 
• Work with internal stakeholders to ensure that New Wine’s brand and messaging align with the organisation's values, mission, and vision, enhancing its profile both nationally and globally. 

Team Leadership and Development 

• Manage, mentor, and inspire the MarComms team, fostering a culture of collaboration, creativity, and high performance. 
• Set clear goals and KPIs for the team, regularly evaluating performance to ensure objectives are met. 
• Oversee budget allocation for marketing and communications, ensuring resources are used effectively to support New Wine’s strategic priorities and growth. 

The above list of job deliverables is open and partial, and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Person Specification:  

Skills and Abilities: 

Essential: 

• Proven experience in a marketing, communications, or fundraising role, ideally within the non-profit, faith-based, or events sector. 
• Demonstrated success in leading multi-channel marketing and communications strategies to drive audience growth, engagement, and revenue. 
• Strong understanding of digital marketing, content creation, and brand management. 
• Experience leading and developing high-performing teams, with a track record of achieving ambitious targets. 
• Excellent written and verbal communication skills, with the ability to connect and resonate with diverse audiences. 

Desirable: 

• Familiarity with the UK church landscape and a strong alignment with New Wine’s mission and values. 
• Understanding of church-based networks, youth ministry, and leadership training within a Christian context. 
• Experience with CRM systems, digital analytics, and fundraising or donor engagement platforms. 

Personal Attributes: 

Essential: 

• High level of integrity and professionalism. 
• A commitment to living out the values and mission of New Wine Trust. 
• Positive and proactive attitude, with a willingness to go the extra mile. 
• Flexibility and adaptability, with the ability to work evenings and weekends as required. 
• Strong team player, with the ability to work collaboratively and supportively with colleagues. 

Desirable: 

• Passion for event management and a genuine interest in creating memorable experiences for attendees. 
• Enthusiasm for continuous learning and professional development. 

You can find the job description here.

To apply please send your cv and cover letter to recruitment@new-wine.org